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POP Origin


Like many of us, I've grown up with Sir David Attenborough exploring our gorgeous planet and filling us with information we never knew we never knew.  Most of the documentaries we see are happy and enlightening, oozing interesting facts. 


Enter Greta Thunberg, Seaspiracy, Kiss The Ground, Sand Wars and other equally eye-opening documentaries - shocking, devastating, destructive and horrible.  "WTF are we doing to our planet?" is a question I ask myself.  This place we call home that gives us so much, allowing us live and we are killing it, not a very nice way of showing appreciation is it?

I wanted to do something meaningful and helpful. I created the POP Range.  While the word pop is associated with sodas, lollies or music, there really wasn't anything else I could call it.  POP stands for Protect Our Planet, Playing Our Part and even a Percentage Of Plastic.  The whole range is made with the planet in mind.  Recycled plastic bottles, eco-friendly produced fabric, organically grown materials all make up the range.  When ethical companies make ethical products a change starts to happen.   Even our packaging is eco-friendly!  I have every confidence that you will fall in love with this clothing range, they feel amazing to wear.  The bags are brilliant too.  

Life is about choices. Choose to Protect Our Planet...

      ... one garment at a time.


                                                                                                                           - Tracy (founder)

Recycling Bottles

POP originated from modest beginnings, but our drive and will to achieve positive change have allowed us to grow into the successful Online Sustainable Clothing Store we are today. It’s not just about offering environmentally friendly and socially responsible products, we strive to inform and inspire the global community to embrace a sustainable lifestyle.

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All our products are made with sustainability in mind.   


 "Sustainability means meeting our own needs without compromising the ability of future generations to meet their own needs." 

We have not compromised on quality or variety, but we have compromised on our carbon foot-print by choosing to go Green.

Did You Know?

Every year more than 8 million metric tons of plastic waste end up in our oceans

Recycling one ton of plastic bottles saves the equivalent energy usage of a two person household for one year

Only 9% of the plastic ever made is recycled

Lets Make A Change


All of our products are made of recycled materials including plastic bottles. Our recycled polyester offers the same high quality characteristics as "normal" polyester but with a smaller environmental footprint. Keeping plastics from going into landfill and the ocean.

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